Natalie Williams

About Me
A dedicated marketing specialist, with over a decade of experience in B2B/B2C marketing across diverse industries. My expertise spans strategic planning, research and insights, brand development and more. I’m passionate about fostering diversity, equity and inclusion in the workplace, including a founding role on Bloom North’s DE&I committee, Bloom For All. Outside of work, you’ll find me on long walks, at my favourite restaurants or immersed in my personal passion — screenwriting for TV.

Experience

B2B & B2C Marketing (inc. Advertising)

Spanning B2C (Brand, Performance) and

B2B (Brand/Product/Performance, ABM, Lead Generation).

Data & Analytics

Adept in analysing data for reporting purposes, delivering KPI tracking and analysis.

Design & Creative Development

Experienced in writing creative briefs, guiding creative projects and their ongoing development.

End-to End Campaign Delivery

Complete end-to-end experience in campaign delivery (from generating insights to measuring success).

Brand & Product Strategy

Brand development and go-to market strategies (including product and rebranding strategies).

Team Management & Development

Experience in leading teams, support their ongoing development and delivering annual appraisals.

PR & Digital Expertise

SEO (Content Marketing), CRM/Email, PPC and Social Media (organic and paid).

Stakeholder Management

Internal and external stakeholder management (senior leadership teams, cross functional teams and managing agencies/partners).

Research & Insight

Experience in qualitative and quantitative research methods, trends research and forecasting. Able to utilise a number of desk-based planning tools (YouGov Profiles, TGI).

Technology & Transformation

Systems integration and onboarding (e.g. HubSpot).

Public Speaking & Thought Leadership

Presenting strategies, speaking on industry panels and/or webinars.