About Me
A dedicated marketing specialist, with over a decade of experience in B2B/B2C marketing across diverse industries. My expertise spans strategic planning, research and insights, brand development and more. I’m passionate about fostering diversity, equity and inclusion in the workplace. Outside of work, you’ll find me mentoring, on long walks, at my favourite restaurants or immersed in my passion, screenwriting for TV.
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COMPANIES i've worked for
Manchester United
Wavemaker
Republic of Media
Experience
B2B & B2C Marketing
(inc. Advertising)
Spanning B2C (Brand, Performance) and
B2B (Brand/Product/Performance, ABM, Lead Generation).
Data & Analytics
Adept in analysing data for reporting purposes, delivering KPI tracking and analysis.
Design & Creative Development
Experienced in writing creative briefs, guiding creative projects and their ongoing development.
End-to End Campaign Delivery
Complete end-to-end experience in campaign delivery (from generating insights to measuring success).
Brand & Product Strategy
Brand development and go-to market strategies (including product and rebranding strategies).
Team Management & Development
Experience in leading teams, support their ongoing development and delivering annual appraisals.
PR & Digital Expertise
SEO (Content Marketing), CRM/Email, PPC and Social Media (organic and paid).
Stakeholder Management
Internal and external stakeholder management (senior leadership teams, cross functional teams and managing agencies/partners).
Research & Insight
Experience in qualitative and quantitative research methods, trends research and forecasting. Able to utilise a number of desk-based planning tools (YouGov Profiles, TGI).
Technology & Transformation
Systems integration and onboarding (e.g. HubSpot).
Public Speaking & Thought Leadership
Presenting strategies, speaking on industry panels and/or webinars.
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